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"Inattentional blindness": The boldly appearing *** disappears.

Updated: May 29, 2022

(Cognitive science) In coaching, rewriting the unconscious is a powerful means of achieving the goal.

By studying "Study of Consciousness", I would like to think about my method and the coaching theory, such as unconscious rewriting.

This series of blog posts is my study note.


It takes only a short time to register a letter in memory, but we may not be aware of any external event with long-term distraction.

This phenomenon, called "inattentional blindness," seems easy to create in the laboratory.

"inattentional blindness" is an example of an experiment

You are instructed to pay attention to the top while staring at the centre of the computer screen.

Then you will be asked to remember the letters that appear at the top.

(You can practice this task twice.)

The third time, items such as black dots, numbers, or words suddenly appear in the centre and are displayed for almost a second, at the same time as the letters appear in the surrounding area.

-> Nearly two-thirds of the subjects did not notice it,

It says that only the characters displayed around it can be seen.

After this, repeat the same thing to find out that you missed an important video.

This loss of attention means invisible.

I want to introduce another famous case, but if you plan to become a Thai-style coach in the future, I think you should not watch this video this time.

That way, you will get a fresher awareness later.


It's an exciting experiment called "Invisible Gorilla".

Invented by Dan Simmons and Christopher Chabris.

Please watch the Youtube video from the URL above and read the following.

This photo is just an image.

The video shows two teams playing basketball.

One team wears a white T-shirt, and the other wears a black T-shirt.

● Viewers are instructed to count the number of passes made by a team wearing a red-lined T-shirt.

As if I hadn't asked for the number of passes earlier when I finished watching the video

You will be asked, "Did you see ***?"

The viewer replies, "I haven't seen such a thing!"

But if you show the video again, you'll see that *** will undoubtedly appear.

Along the way, *** of the costume appears, and you can see the place where you hit your chest several times and then leave.

This experiment is a breakthrough in cognitive psychology. Around the same time, researchers have similar conditions that cause inattentional blindness.

I have found many situations.

With simple operations, humans go unnoticed by visually apparent events.

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