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End of unconscious controversy Priming occurs both visually and audibly.

Updated: May 29, 2022

(Cognitive science) In coaching, rewriting the unconscious is a powerful means of achieving the goal.

By studying "Study of Consciousness", I would like to think about my method and the coaching theory, such as unconscious rewriting.

This series of blog posts is my study note.


Various experiments on the unconscious were carried out, and controversy arose.

Last time, I organized the experiments of Anthony Marcel and Greenwald.

Unfortunately, Greenwald was talking about withdrawing his experimental results.

The research team of Stanislas Duanne and others

I thought the problem was that Greenwald's experiment set a time limit of 400 milliseconds for the subject's reaction.

I suspected that 400 milliseconds might be too short to handle the meaning of an infrequently used word, such as "tumour."

I decided to use numbers to get the maximum effect from the unconscious.

In their experiments, they flashed one of the numbers 1, 4, 6, and 9.

At that time, immediately before and after, a character string composed of random characters that made those numbers completely invisible was displayed, and immediately after that, a second number was displayed so that the subject could see it.

They then asked the subjects to answer the most straightforward questions as quickly as possible.

"Did the numbers you saw were greater than or less than 5?"

The subject was unaware of the hidden numbers.

At the end of the experiment, the test taught that fact, but the subject was still unable to see the hidden numbers.

But the numbers that shouldn't have been seen caused the priming of meaning.

Subjects responded more quickly when both were greater than five than when one was less than five, and the other was greater than 5.

When the nine was first flushed, invisible to the subject. The response to 9 and 6 was faster, and 4 and 1 was slower.

By using brain imaging, they could detect this effect in the cortex.

A remote activation in the motor cortex sent commands to the hands.

Thus, the unconscious decision is passed from the perceptual area to the motor control area in the brain. And this effect results from an unconscious classification of the meaning of numbers invisible to the subject.

Furthermore, in the next experiment, both "four" and "4" induced "4" to the same extent.

This fact suggests that all effects occur at the level of abstract meaning.

They also later confirmed that priming was successful even if the prime was an invisible visual number and the target was the number of sounds heard.

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